Gathering this data in an Excel spreadsheet, analyzing it and attempting to obtain insights from text is time-consuming, inaccurate, and ineffective. Think about how many emails, chats, tweets, survey responses, product reviews and support tickets you receive on a daily basis. You can perform different text analysis techniques, such as identifying the sentiment behind survey responses, detecting urgency in customer support tickets, or discovering the most common expressions or words in social media mentions. A text analysis model can read and understand text in an Excel spreadsheet, and structures it automatically.ĪI techniques machine learning and natural language processing enable text analysis tools to automatically understand, process, and detect words and expressions and categorize them. Text analysis, also called text mining or textual analysis, is the automated process of classifying and extracting text data using AI.
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